Twitch Sales Enablement: 10+ years of campaign wrap-ups, 100+ sponsors served

For more than a decade, Digital Accomplice has been the video production partner Twitch's Sales department reaches for when a sponsorship campaign wraps and a recap needs to land in front of the brand's C-Suite.

The work, by the numbers

• 10+ years as Twitch's video partner
• 250+ sponsorship campaign wrap-ups produced
• 100+ brand sponsors supported
• $500M+ in Twitch sponsorship pipeline supported over the decade (the in-stream sponsorship market on Twitch has grown to $50–140M annually)

How we work with Twitch

Twitch sells in-stream sponsorships at scale. Brands sign multi-million-dollar deals to integrate with top streamers, run custom activations, and earn community trust through Twitch's creator-led model. The Sales team is the engine, and the campaign wrap-up video is the proof asset every brand expects at the end.

We designed our process so Twitch's team can engage video production on demand without the friction that usually slows campaign close-outs down. Brief in, wrap-up out, with consistent quality the Sales team can hand to a brand's C-Suite without explaining what they're looking at.

"Clients consistently found the video wrap-ups to be highly effective, as they could effortlessly share them with C-Suite members and key stakeholders. Collaborating with Dane and his team enabled our internal team to concentrate on campaign execution without diverting resources to produce wrap-up videos." — Cristina Gruskin, Ex-Twitch

The campaign in the video above

The video on this page is one of those campaign wrap-ups: Twitch's Mickey 17 promotion, where top streamers shot custom death scenes on a real film set and had their own cinematic deaths trigger live every time they died in-game.

Results from that single campaign: 800,000+ views, 2.3 million minutes watched, plus a Mickey Royale custom mini-game that extended the campaign's reach beyond the initial stream activation.

Frequently Asked Questions

How long has Digital Accomplice worked with Twitch?

Over 10 years. Across that span we've produced 250+ campaign wrap-ups for Twitch's Sales department and supported 100+ brand sponsors.

What kind of videos does Digital Accomplice make for Twitch?

Campaign wrap-up videos. Each one recaps a completed sponsorship — the activations, the streamer integrations, the community response — in a format Twitch's Sales team can share with the brand's C-Suite and key stakeholders to close or renew the deal.

What is the Twitch sponsorship pipeline worth?

The in-stream sponsorship market on Twitch has grown to $50–140 million annually. Over the 10+ years we've supported Twitch Sales, the wrap-ups we've produced have been part of $500M+ in cumulative pipeline.

Full Video Transcript

To celebrate the release of Mickey 17, we killed your favorite streamers over and over, and they loved it. Unbeknownst to viewers, we took top Twitch streamers to an actual film set and shot wild death scenes inspired by deaths in the movie Mickey 17. Then, every time they died in game, their own cinematic death would pop up and play live on stream. Every time I die in game, my Expendable will die as well. Viewers were shocked and went wild when they realized the scene starred their favorite Twitch streamers and hopped on the hype train for Mickey 17.

The deaths are so fun. To further extend the campaign's reach, the streamers played a custom Mickey Royale mini-game. The campaign resulted in over 800,000 views, 2.3 million minutes watched, and robust engagement from the community. This was more than a movie promotion. It was a shared experience where death went live on Twitch.