“Pre-purposed”

“We only took YouTube seriously a year or so ago and we've slowly reaped the rewards.”

“Video is valued very highly by the systems that decide what to serve up at the top of the list.”

“You still want to do Google Ads, you still want to do SEO, and you just have to add one more thing onto your marketing mix. Nothing's going to die.”

“Take a beat. Don't believe the hype. There's a lot of churn happening right now.”

“Once things are served up to them on a platter from stage three or four, they then start seeking other places they can scale this. So for me, as a stage five, I'm now orchestrating several separate tools that I've built to go out and do research for me.”

“it really feels like I'm much more in manager mode than builder mode.”

“I think it is really important to understand how video is going to be leveraged by AI answers.”

“It's the people, it's the humanity. I think that makes a huge impact as a brand differentiator.”

“Video is a more intimate format. You get tone of voice and body language. It builds trust faster than others.”

“Let it be your primary output and put that in and it's like riding a bike. It becomes very natural.”

“Think about your reputation as the accumulation of all those breadcrumbs that go up to make the loaf of bread. That is your personal brand.”

“The B2B content model of the past decade does not copy-paste over to optimizing for LLM citations”

“I was learning about machine learning a decade ago and that's come full circle to now be super relevant to the marketing work that I'm doing.”

“I was really mad about it because it was a day I had a bad hair day and here it is in the AI overview and it stayed there for months.”

“A lot of us have been in this space for quite some time. Ever since November 2022 when ChatGPT came out, suddenly everyone's an AI expert.”

“LLMs are lazy. So the more clear, pointed, nicely tied in a box kind of content that you give them, the more likely they will be to repeat that fact.”

“The problem was never, how do we make content faster? The problem was always, how do we actually say something worth listening to?”

“In comparison to the $5 million initial grant, the $50,000 or so to make a video — that's coffee money.”

“Marketers using video marketing made revenue 49% faster than organizations not using video marketing.”

“Stop thinking of 'video marketing' as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it's customer service, marketing, or even recruitment.”